Urban regeneration and Urban re-imaging are different.
Definitions:
Urban regeneration: the investment of capital in the revival of old, urban areas by either improving what is there or clearing it away and rebuilding.
Urban re-imaging: changing the image of an urban area and the way people view it.
Urban regeneration: Over time, old parts of town would suffer decline. The factories would move elsewhere, resulting in jobs lost. Quality of life and housing is poor, so the place needs to be regenerated, as in 'brought back to life'. Regeneration includes:
- transforming the economy of the area by encouraging new businesses to replace those that have closed/moved elsewhere. Employers--people who might provide employment in the area by using/buying shops or offices need to be brought in to the scheme as they can provide new work which hopefully improves the economy.
- upgrade the quality of the built environment by a) finding new uses for old and often empty buildings, b) clearing them away to make way for new ones. (The London Docklands is a good case study which I have talked about in another post. The old warehouses in the run-down dockland area were converted into luxury apartments and flats which also transformed its image.)
Urban re-imaging: To change the reputation of a city or an area by:
- focusing on a new identity/function--Docklands had more services such as pubs and cinemas so it became the new 'cool' place to be.
- changing the quality and appearance of the built-up area--Docklands was completely redeveloped and regenerated, new industries would locate there so there were more jobs and it was a good brownfield site development, re-using space and saving land in the process (reclaiming land and putting it to another use)
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ReplyDeleteHow has rebranding affected the Quayside?
ReplyDeleteAIM-I am trying to find how rebranding has improved and affected the Quayside. How has the image of the Quayside changed and how has the general income of the area improved.odel shows the change of the four different sectors over time. The Quayside follows the graph closely. In general when a country develops, the quaternary and tertiary sectors increase. This is what has happened on the Quayside. It started as an area dominated by the secondary sector, and slowly developed into more of a tourist area, full of shops, cafes, restaurants and hotels. The current house/flat price on the Quayside is 216 thousand
Methods
Questionnaire – I did four different types of questionnaires to collect data for my investigation.
I first used a yes or no questionnaire to ask closed questions about what they thought of the Quayside. I made a total of twenty of these to ask twenty different people. I also did this at different times of day, including lunch time and work rush hour. This allowed me to question tourists or unemployed people and employed people on their way back from work. I used an opportunistic method of collecting data. I stood at three locations where I thought the Quayside was busiest and asked passes by if they wanted to answer a few questions. I used this method because it was less time consuming and more efficient than the other methods.
I also used another type of questionnaire where I gave them two words, for example “safe” and “unsafe” and ask them what they thought the Quayside was on a scale of 1 to 10. For example,
Safe 1 2 3 4 5 6 7 8 9 10 Unsafe
This helped me get an idea of what people thought of the safety, amount of litter, congestion levels and pollution levels. I did notice some patterns, for example women generally considered the Quayside less safe than men did. Their answers also changed depending on what time of day I asked them. People that I asked during rush hour said congestion was much higher than the people I asked around lunch time. I liked using this method because it gave me a clear idea of how different people viewed the Quayside.
The third method that I used was to make a statement and then ask if they agreed or disagreed with that statement. For example I would say “The Quayside has been improved over the past twenty years” and then I would ask if they agree or disagree. I found that this method gave me similar results to the first method I used, yes or no questions. It did however give me a more definite answer on what people thought about the Quayside and how it has changed over the years.
The fourth method I used was word association. I would ask passers-by what the first word that popped into their heads when they thought of the Quayside was. A lot of people used words like “modern” and “contemporary”. This gave me a view of what people’s perceptions were of the Quayside.
Another method that I used was car counts. I chose three different locations to carry out my car counts. I carried out these counts at two different times of day, about 12:30pm and about 4.30pm. They were, outside The Quayside Weatherspoon’s, outside the combined courthouse and outside CopThorne Hotel. This gave me an idea of how busy the Quayside was at different times of the day.
Another method that I used was car counts. This gave me an idea of how available the Quayside was for workers and tourists to park nearby.
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